Mobile phones are no longer a new advertising medium. They have been used more and more for communication in advertising in recent years. In this way, the appropriate target group can also be reached on the move and the integrated communication becomes more intensive and efficient. mobile advertising makes it possible for classical forms of advertising, such as TV commercials, to be integrated for mobile phones. Push and pull uses can be realized. The advertisement is automatically adjusted for the mobile phone. Through the central administration of mobile advertisements, it is easy to integrate them into advertising campaigns.

Applications: messaging, mobile portal