mobile auction allows everyone the chance to participate in auctions, regardless of their location. Thus, participation is no longer bound by physical presence or to being at a computer. Customers can easily bid via text message (SMS) and see the status of their bid. mobile auction can easily be connected to a mobile portal so that customers can follow their status live on the mobile portal. Participation in auctions over a longer period of time is also made easier with mobile auction.

Applications: messaging, mobile portal, mobile payment